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Authors Really Are Driving Change
In 2006 when I was only starting to think clearly about digital change (and had only been writing a blog for some 4 months) I wrote a post called Authors Will Drive Change, it was part of a short...
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Go Read This | Where will bookstores be five years from now? – The Shatzkin...
I get the sense that Mike is at his wits end on the bookstore issue. And I’d not blame him for that. There does sometimes seem to be a willful process of ignoring the impact the digital changes will...
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Go Read This | There’s only one Seth Godin, but there are other authors who...
A rather good piece by Mike Shatzkin on Seth’s move. Publishers should have remembered the axiom that you should be careful what you wish for. This was, perhaps, the beginning of the unbundling of the...
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Go Read This | Publishers, brands, and the change to b2c – The Shatzkin Files
Yes! Yes! Yes! A brand that is in between these two is “Dummies.” It definitely creates a meaningful shortcut for a consumer; they recognize it and it tells them “this book explains the basics on the...
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My 2010 Publishing Heroes
Last year I chose some folks who I though had made 2009 interesting in publishing terms and I believed would do the same in 2010. I think I was broadly right about them. You can see the 2009 list here....
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Publishers, Stop Being Craven, Forge Your Own Future
For some time there has been a funny dichotomy in the publishing industry worldwide. On the one hand publishers have decried the growing influence of powerful tech companies from outside the industry....
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Author, Niche & Power Shifts: What Pottermore MIGHT Point To
Mike Shatzkin has a fine post about the implications of the Pottermore move in terms of publishers and DRM: Without DRM, as Berlucchi explained, anybody can sell ebooks that can be read on a Kindle....
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Go Read This | Publishers do need to sell direct, but here are five things...
In many ways this issue highlights both the complex decision-making processes that lie behind things that are highlighted as faults among large publishers (and in so doing offers if not a defence, then...
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Go Read This | The future of bookstores is the key to understanding the...
I’ve already linked to this, but it warrants a second link. If you want to understand the basic problems facing book publishers in 2014, then read this post. In it, replace the large publishers and...
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